) Borderless Technologies Limited (B-Tech) is a company headquartered in Lagos, Nigeria. With competences in providing tailor-made, industry targeted solutions with a focus on the African market. B-Tech also operates the Travoola brand, among other services, which allows consumers use their smartphones to request a trip. We are recruiting to fill the position below:
Job Title: Professional Marketer Location: Lagos Job
Description We are an IT company in search of an experienced Marketing Officer for a solution that services the transporting industry.
He/she is to plan and execute marketing activities and campaigns; from brand awareness to product promotion and sales.
The goal is to reach out to the market and cultivate the customer's interest in our products and services; then translate this to observable growth in sales ensuring that the marketing efforts of the company add the highest value to its business.
Responsibilities Identifying and accessing potential customers. Brainstorming and developing ideas for creative advertising and marketing campaigns for products or services on a variety of media (social, print etc.)
Liaise with stakeholders and vendors to promote success of activities and enhance the company's presence
See all ventures through to completion and evaluate their success using various metrics
Prepare content for the publication of marketing material and oversee distribution Conduct market
research to identify opportunities for promotion and growth Provide market feedback and monitoring market trends to ensure consistency in customer satisfaction Collaborate with Business Development in preparing budgets and monitoring expenses Organizing and attending marketing activities or events to raise brand awareness Engage in sales related and marketing administrative projects that include running marketing and sales reports, conducting marketing research and other related assignments
Collaborate with Business Development and other professionals to execute plans on brand awareness and marketing
Requirements Proven experience as marketing officer or similar role with 3-5 years marketing experience Solid knowledge of marketing techniques and principles Good understanding of market research techniques, statistical and data analysis methods
He or she must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.
Excellent knowledge of marketing software (e.g. CRM) is an added advantage Thorough understanding of social media and web analytics Excellent organizational and multi-tasking skills Outstanding communication and interpersonal abilities Creativity and commercial awareness A team player with a customer-oriented approach
B.Sc/BA in Marketing, Business administration or relevant field will be an advantage.
Application Closing Date 5th February, 2017.
Method of Application Interested and qualified candidates should send their resume and a cover letter to: simi.alabi@b-techlimited.com
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